Introduction to PPC Advertising Benefits of PPC Advertising Popular PPC Platforms Keyword Research and Selection Creating Effective PPC Campaigns Measuring and Optimizing PPC Performance Introduction to PPC Advertising Pay-Per-Click (PPC) advertising is an online advertising model in which advertisers pay a fee each time their ad is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. PPC is a highly effective marketing strategy for driving traffic and generating leads quickly. It allows businesses to reach their target audience with precision and control over their advertising budget. PPC advertising encompasses various formats and platforms, including search engine advertising, display advertising, and social media advertising. The most common form is search engine advertising, where adve...
