Walking in the Umeda district of Osaka, I noticed a group of cyclists all dressed in uniform and obviously advertising something. It easily caught my attention, as it did everyone else, hence a successful guerrilla marketing concept: a bike parade!! It says “Children 110 Yen” (approx $1.45USD) so I assume it’s some sort of entrance price for an amusement park or something like that? None of them looked happy riding their bikes though, but it was a bit of a warm day. Or perhaps it was the basket in the front? If I got paid to ride around in circles all day, I would be happy!! In fact, I’d be ringing my bell too!! Imagine each bell had a different tone, and they were playing a tune while riding around? Now that would have been cool! Ride on Osaka!!